YouTube Launches First Free NFL Broadcast Chiefs-Chargers Brazil

YouTube will broadcast its first-ever exclusive NFL game on September 5, featuring the Kansas City Chiefs versus the Los Angeles Chargers in São Paulo, Brazil, with the stream available for free. The broadcast will blend traditional sports broadcasting talent with digital creators, including Donald De La Haye, known as Deestroying, a former kicker with football experience and a YouTube channel boasting over 6 million subscribers, who will serve as a sideline reporter alongside Stacey Dales. The play-by-play will be handled by Rich Eisen, with commentary from Hall of Fame quarterback Kurt Warner and rules analysis by Terry McAulay, while the pregame show will feature a mix of former NFL players and YouTube personalities such as Cam Newton and Kay Adams. De La Haye’s unique background includes a college kicking career at Central Florida, a stint in the UFL, and a notable history of prioritizing his content creation over NCAA eligibility, illustrating the evolving landscape of athlete name, image, and likeness rights. The production, managed by NBC Sports, represents a strategic effort by YouTube and the NFL to engage younger and diverse audiences by combining traditional sports expertise with digital influencer appeal. Spanish-language coverage will be provided separately by René Giraldo and Edgar Lopez.