Marvel’s Fantastic Four Baxter Building Listed on Zillow in Global Film Tie-In

Marvel Studios and Zillow have partnered to create a unique promotional campaign for the upcoming film The Fantastic Four: First Steps, launching on July 25. The campaign features a detailed, fictional Zillow listing for the iconic Baxter Building, the Fantastic Four's headquarters, showcasing its mid-century modern design and futuristic amenities such as high-tech labs, an indoor barbecue, and a robotic assistant named H.E.R.B.I.E. Priced at $4,444,444, the listing cleverly emphasizes the number four, with four bedrooms, four bathrooms, and 4,444 square feet. The campaign includes two cinematic spots directed by the film’s production designer Kasra Farahani, who aimed to authentically replicate the film’s aesthetic and provide fans with an immersive glimpse into the Fantastic Four’s world. The listing and virtual tours highlight not only the residence but also the scientific and superheroic elements that define the Baxter Building, adding excitement to the film’s release and engaging fans with a creative marketing approach. While the campaign has been praised for its nostalgic and innovative presentation, some viewers remain curious about the film’s storyline beyond its impressive visuals.