Marina Raphael Named Handbag Director at Elie Saab

Elie Saab has announced the appointment of Marina Raphael as the artistic and design director of its handbag division, aiming to accelerate growth in this segment. Raphael, a sixth-generation member of the Swarovski family and founder of her eponymous handbag brand, will design six collections annually, debuting her first at the Elie Saab haute couture show in January 2025. She expressed excitement about collaborating with Elie Saab, emphasizing the importance of exceptional quality and craftsmanship. Elie Saab Jr., CEO of Elie Saab Group, highlighted the strategic focus on expanding the handbag category, which represents a significant opportunity for the brand. This partnership is expected to combine Raphael's innovative design approach with the established brand's identity, ensuring a fresh perspective while maintaining traditional craftsmanship. Raphael will continue to lead her own label alongside her new role at Elie Saab.