Britain’s Fittest Farmer 2025 Winners Announced at Jeremy Clarkson's Cotswolds Event

The 2025 Henty Machine of the Year Award was won by the FurrowMate, a direct air injection unit developed by Loam Bio that allows large-scale biological additive application for broadacre farmers, praised for its simplicity, design, and adaptability to most air seeders. Meanwhile, the annual Britain's Fittest Farmer competition, hosted at Jeremy Clarkson's pub The Farmer's Dog, highlighted the physical and mental wellbeing of the farming community through challenging events testing strength, speed, and endurance. Winners included Emily Meakin, Ben Squibb, Anne Grindal, and Richard Storr across various age and gender categories, with the event emphasizing the importance of health and resilience in agriculture. Sponsored by Volkswagen Commercial Vehicles, the contest also served to promote community spirit and raise awareness about farmers' wellbeing. Jeremy Clarkson humorously declined to compete, dubbing himself "Britain's fattest farmer," but praised the competitors and the community's efforts. The event supports mental health initiatives through partnerships such as with the Farming Community Network, reinforcing the farming sector's focus on wellbeing alongside technological advancements like the FurrowMate.