Netflix's ad-supported subscription tier has achieved remarkable growth, reaching 70 million monthly active users globally, nearly doubling from 40 million in May. Introduced in November 2022 to address subscriber stagnation, this tier now accounts for over 50% of new sign-ups in regions where it is offered. Netflix's pivot to ad-supported content has been bolstered by strategic moves into live sports broadcasting, including two NFL Christmas Day games, which have sold out of ad inventory. The company is also planning to stop reporting subscriber numbers next year to focus on revenue growth and other financial metrics. Netflix's ad-supported model is attracting significant advertisers like FanDuel and Verizon and is poised for further expansion with upcoming programming like WWE Raw and Squid Game 2. Despite the success, there is concern that some users may be downgrading from premium to ad-supported plans, impacting revenue dynamics.