GetWhys secures $2.75M seed funding for AI insights platform

GetWhys, a Boise-based startup specializing in AI-driven customer insights, recently secured $2.75 million in seed funding, bringing its total funding to $3.5 million. This investment, led by Next Frontier Capital with participation from Tuesday Capital and Capital Eleven, will be used to expand the engineering team and enhance product development. The company's platform offers tools like Compass and Echo, which help businesses gather competitive intelligence and refine marketing strategies using insights from anonymized customer interviews. GetWhys aims to streamline the research process for B2B marketers, saving time and costs associated with traditional market research methods. With notable clients like DocuSign and Docker, GetWhys is positioned to significantly impact how marketing teams understand and engage with their customers. Co-founder Philippe Boutros emphasized the importance of integrating insights directly into users' workflows to improve decision-making.