The Weeknd Releases 'Open Hearts' on Apple Vision Pro

The Weeknd's immersive music video 'Open Hearts' has launched exclusively on the Apple Vision Pro, utilizing Apple's Immersive Video format, which features 180-degree views and spatial audio. This five-minute video, described as an 'electrifying sonic voyage' through a haunting cityscape, is available for free via the Apple TV app on the Vision Pro, with demo opportunities at Apple Stores starting November 15. Apple's Immersive Video format, praised for its high quality and innovative storytelling capabilities, aims to enhance user experience in virtual reality. Following this release, Apple is also set to debut an immersive concert series, 'Concert For One,' featuring performances from various artists. The Weeknd's video arrives as part of a broader strategy by Apple to promote immersive content on the Vision Pro, which has been positioned as a state-of-the-art mixed-reality headset. This initiative follows the premiere of Apple's first immersive short film, 'Submerged,' and aims to attract more users to the platform as it evolves.