Dan Ashworth, newly appointed as Manchester United's sporting director, has outlined ambitious targets for the club, emphasizing the need for consistent high performance in the Premier League and Champions League. He acknowledges last season's shortcomings but highlights the FA Cup win as a benchmark for potential success. Ashworth, along with the new chief executive Omar Berrada and technical director Jason Wilcox, aims to create an optimal support structure for manager Erik ten Hag. Additionally, Ashworth plans widespread improvements, including a £50 million redevelopment of the training ground and a focus on the women's team and academy. His appointment follows a protracted negotiation with Newcastle United, from which he was acquired for approximately £2.5 million. Ashworth's family ties to Manchester and his personal connection to the club further fuel his commitment to restoring Manchester United's stature in global football.