Puppy Bowl XXI Set for Super Bowl Sunday

Puppy Bowl XXI is set to air on February 9, 2025, at 2 p.m. ET across multiple platforms, including Animal Planet and Discovery+. This year's event features 142 rescue puppies competing for the coveted 'Lombarky' trophy, with teams split into Team Ruff and Team Fluff, promoting an 'adopt, don't shop' message. Animal Planet has partnered with numerous brands, such as Lyft and 1-800-Flowers, to enhance viewer engagement and raise awareness for pet adoption. Notably, director James Gunn will introduce a sneak peek of his upcoming Superman film during the event, alongside a new award named after his canine companion, Krypto. Longtime Puppy Bowl crew member Victoria Schade plays a vital role in ensuring the puppies' happiness and safety during filming, and she recently adopted a puppy from the show. The competition continues its legacy as the longest-running call-to-adoption event on television, with many contestants finding homes shortly after airing.