BuzzFeed plans new social media platform to disrupt algorithms

BuzzFeed is set to launch a new social media platform aimed at countering the negative effects of current algorithm-driven platforms. CEO Jonah Peretti criticized major tech companies for prioritizing engagement over user well-being, coining the term 'SNARF' to describe content that thrives on Stakes, Novelty, Anger, Retention, and Fear. The new platform is designed as a joyful alternative, fostering creativity and community while allowing users more control and agency. It seeks to create a more positive online environment, moving away from addictive content that has become prevalent on platforms like Meta and TikTok. Although details are limited and a specific launch date has not been provided, BuzzFeed envisions this initiative as a transformative step in the digital media landscape. Early testing will involve a small group of users to help shape the platform's development.