Louis Vuitton Launches Global Makeup Line with Pat McGrath

Louis Vuitton has launched its first-ever makeup line, La Beauté Louis Vuitton, marking a historic expansion into luxury cosmetics. The collection, created under the creative direction of renowned makeup artist Dame Pat McGrath, includes 55 lipsticks, 10 lip balms, and eight eyeshadow palettes, all crafted to reflect the brand's heritage of travel, creativity, and savoir-faire. Each lipstick is offered in a wide range of universally flattering shades, with standout hues like 896 Monogram Rouge, 203 Rose Odyssée, and 854 Rouge Louis, and features nourishing ingredients such as upcycled floral waxes, shea butter, and hyaluronic acid within refillable packaging to emphasize sustainability. The products are housed in luxurious, artful packaging designed by Konstantin Grcic, incorporating iconic Louis Vuitton motifs like the LV flower, underscoring the brand's commitment to craftsmanship and cultural vision. This launch comes amid a growing luxury beauty market and aims to redefine beauty as a lifestyle and art form, appealing to both aspirational and established luxury consumers. La Beauté officially debuted in late August with a global rollout planned, symbolizing a new chapter for the 171-year-old fashion house.