Airbnb Expands Services, Experiences, Redesigned App in 260 Cities

Airbnb is expanding beyond its traditional vacation rental offerings with the launch of Airbnb Services and a revamped Experiences program, along with a redesigned app to enhance user engagement. The new Services feature, available in 260 cities, allows users to book professional services such as spa treatments, private chefs, photographers, and personal trainers, even without booking an Airbnb stay, with providers vetted for quality and expertise. Airbnb Experiences, now available in 650 cities, focus on authentic, local-led cultural activities and tours, including premium 'Originals' featuring celebrities like Patrick Mahomes and Megan Thee Stallion, though some celebrity events are limited-time promotions or contests. CEO Brian Chesky emphasizes that these innovations aim to blend the comfort of unique homes with high-quality service offerings, transforming travel into personalized, immersive experiences. Despite shifting global travel patterns and regulatory challenges, Airbnb is leveraging these new features and AI-powered app improvements to broaden its appeal and maintain strong consumer engagement in the travel and lifestyle market. The company positions itself as a comprehensive platform for travel, lifestyle, and local experiences, seeking to redefine how people explore and enjoy destinations worldwide.