Women's Euro 2025 Final Draws UK’s Largest TV Audience

England's historic back-to-back victory in the Women's Euro 2025 final against Spain became the UK's most-watched television moment of 2025, with a peak live audience of 12.2 million viewers across all BBC platforms, representing 59% of all TV audiences. The match, won on penalties with Chloe Kelly scoring the decisive kick, also attracted 4.2 million streams on BBC iPlayer and the BBC Sport website and app, contributing to an overall tournament streaming total of 15.5 million. The BBC's TV coverage of the entire tournament reached 22.1 million viewers, while social media engagement was substantial, with 231 million total views across BBC Sport accounts, notably 45% on TikTok, where the audience was predominantly under 34 years old. Lucy Bronze's self-treatment during the quarter-final became the most viewed clip with 12.5 million views, highlighting the tournament's emotional and inspiring moments. The tournament also saw increased digital engagement, with 16 million unique users visiting the BBC Sport website and app and a 122% rise in live radio commentary listeners compared to 2022. BBC Sport Director Alex Kay-Jelski described the final as a landmark sporting moment that captivated millions and significantly boosted the profile and popularity of women's football in the UK.