Diageo Denies US Class Action Claims Over Tequila Purity

Diageo has strongly denied allegations from multiple class action lawsuits filed in the U.S. accusing the company of falsely labeling its Casamigos and Don Julio tequilas as "100% agave." The lawsuits claim that these tequilas contain other alcohols and do not meet U.S. or Mexican standards for pure tequila, with one lawsuit citing carbon isotope testing showing agave-derived ethanol content as low as 33% to 42%. In response, Diageo stated that all bottles labeled as "100% agave" are made from 100% Blue Weber agave and undergo rigorous production and independent certification processes, calling the claims "baseless" and "outrageous." The company emphasized it will vigorously defend the quality and integrity of its products in court and against misinformation. These legal challenges highlight a broader industry dispute over tequila purity and labeling, with Mexico's Tequila Regulatory Council cautioning against misleading terms such as "additive-free." Diageo's legal filings assert there is no factual or legal merit to the complaints and criticize the lawsuits as unsupported speculation without proper investigation.