HBO Max Price Hike as WBD Plans Split

Warner Bros. Discovery is raising HBO Max subscription prices across all tiers to $10.99/month ($109.99/year) for Basic with Ads, $18.49/month ($184.99/year) for Standard, and $22.99/month ($229.99/year) for Premium. The increases take effect immediately for new subscribers; existing monthly customers will see the change on their next bill on or after Nov. 20, 2025 (after 30 days' notice), and annual subscribers will be charged the new rates at renewal. CEO David Zaslav called the service “way underpriced,” and WBD said it will tighten password‑sharing rules as part of enforcement. Executives said the hikes reflect expanded content and Premium‑tier features — including four simultaneous 4K/Dolby Atmos streams and larger download allowances — and the company is also pursuing strategic moves, including a planned split and a review of sale options. The change follows prior increases in 2024 and comes amid similar industry price moves that have prompted subscriber backlash and criticism that the hikes lack corresponding content upgrades.