WNBA Experiences Record Growth in 2024 Season

The 2024 WNBA season concluded with the New York Liberty winning their first championship in 28 years, marking a historic moment for women's basketball. The league has experienced unprecedented growth, driven by increased investments and high-profile rookies like Caitlin Clark and Angel Reese, which has significantly boosted viewership and attendance. In anticipation of future revenue from a new media rights deal, the players' union has opted out of the current collective bargaining agreement, seeking better salaries and benefits. The WNBA is expanding with new franchises and an increased regular season, while a new 3-on-3 league called Unrivaled, founded by WNBA stars, is scheduled to launch in January 2025 with record player salaries. The 2024 finals achieved historic TV ratings, with Game 5 alone drawing 2.2 million viewers, the highest in 25 years. Overall, the season has set the stage for what's next in women's sports, with a promising trajectory ahead.