Prada Unveils Star-Studded Days of Summer Campaign Featuring Kendall Jenner, Troye Sivan, Hunter Schafer

Prada's new 'Days of Summer' campaign features Kendall Jenner, Hunter Schafer, and Troye Sivan, who are depicted in a serene, dream-like setting on brightly colored boats drifting across calm waters. The campaign, photographed by Oliver Hadlee Pearch and directed by Ferdinando Verderi, emphasizes a tranquil and introspective mood, moving away from typical vibrant summer clichés toward refined, minimalistic style. Each ambassador models pieces that blend city and sea influences, highlighting a sense of freedom, subtle rebellion, and romantic elegance. The collection is designed to evoke the feeling of a peaceful escape, focusing on stillness and ease rather than attention-grabbing summer fashion. Additional cast members include Lina Zhang, Julia Nobis, Noor Khan, and others, each embodying Prada’s vision of summer as a mood rather than a destination. The campaign stands out for its star-studded cast and its emphasis on mood, minimalism, and the quiet romance of summer.