Apple Expands Mid-Range Market with New iPhone SE

Apple is expected to launch a new budget iPhone SE model aimed at expanding its share in the mid-range market by integrating AI features to compete with Android smartphones. Meanwhile, Apple is advancing its in-house chipset capabilities with plans to incorporate custom Wi-Fi and 5G modems across the iPhone 17 lineup, aiming to replace Qualcomm and Broadcom's chips, enhancing connectivity and potentially reducing costs. The iPhone 16e, Apple's latest affordable model starting at $599, features a binned A18 chip and introduces a 48MP camera system, maintaining robust performance at a lower price point. Apple continues to offer diverse options across different price segments, reflecting its commitment to expanding market share despite cautious optimism about the impact of AI features on sales.