Thailand's Songkran Festival Expected to Boost Tourism Revenue by 8%

Thailand is gearing up for the Songkran festival, which will take place from April 12 to 16, 2025, attracting both domestic and international tourists. The festival is expected to generate around $780 million in tourism revenue, marking an 8% increase from the previous year, with a forecasted 476,000 international visitors. Notably, the celebration has been recognized as part of UNESCO's Intangible Cultural Heritage, which adds to its appeal. However, a decline in visitors from China is anticipated due to safety concerns and recent incidents affecting traveler confidence. This year's Songkran will feature diverse activities across the country, with major celebrations planned in cities like Bangkok, Udon Thani, and Khon Kaen. The Tourism Authority of Thailand is emphasizing the festival's cultural significance and its role in revitalizing the tourism sector as the country continues to recover from the pandemic.