Beyoncé Promotes SirDavis at California Crown

Beyoncé made a glamorous appearance at the inaugural California Crown horse racing event on September 28, where she promoted her new whiskey brand, SirDavis. Dressed in a chic gray plaid outfit, she was accompanied by her husband Jay-Z and iconic personalities like Cher and Sharon Stone. The event featured live performances and a VIP experience, with SirDavis prominently showcased, including cocktails made from the whiskey. Beyoncé, who launched SirDavis in August, emphasized her passion for whiskey, aiming to broaden its appeal to women. The event attracted over 21,000 attendees and showcased her entrepreneurial ventures, including her haircare line, Cecred. With positive social media buzz surrounding SirDavis, the product is gaining traction despite mixed reactions to its price point.