Volvo Ends Global V90 Wagon Production, Shifts to SUV Lineup

Volvo is officially ending production of the V90 and V90 Cross Country wagons in September 2025, marking a significant shift away from the brand's traditional wagon lineup in favor of SUVs and crossovers. The V90's discontinuation is part of Volvo's global product cycle plan, with no direct successor planned, while the smaller V60 wagon will remain available for now but faces an uncertain future. Volvo CEO Jim Rowan explained that the rise of SUVs, which offer comparable utility with higher ride heights, has diminished the market for wagons, prompting a repositioning strategy with SUVs like the XC60 to fill the void left by wagons. The electric ES90 liftback is also positioned as a practical alternative to traditional sedans and wagons, further signaling the company's pivot toward SUVs and electric vehicles. Despite this move, wagons still maintain relevance in some markets, particularly Europe, where competitors like BMW, Audi, and Mercedes continue to offer them. Volvo's shift reflects broader market trends favoring SUVs, even as it acknowledges the end of an era for the iconic Swedish wagon.