Cracker Barrel Suspends Remodels Following Logo Backlash

Cracker Barrel has suspended its restaurant remodels following widespread backlash from longtime customers and conservatives who criticized the chain's recent modernization efforts, including a new logo that removed the iconic "Uncle Herschel" character. The company had tested a modern redesign in four locations, featuring lighter interiors and simplified décor, but customer feedback called the changes "soulless" and unreflective of what they love about the brand. In response, Cracker Barrel reaffirmed its commitment to its traditional "vintage Americana" aesthetic, including rocking chairs, fireplaces, and antiques, and pledged to maintain the warm, nostalgic atmosphere its patrons cherish. The decision to halt remodels and revert to the original logo came after a significant social media backlash and a drop in stock value. CEO Julie Felss Masino had initially sought to refresh the brand to boost relevance and traffic, but the brand's core fans pushed back strongly. The company also recently removed Pride and diversity-related content from its website, signaling a retreat from some progressive initiatives amid the controversy.