Cooper Flagg Leads NCAA Tournament Buzz Amid Injury Concerns

The NCAA Tournament is generating significant buzz, particularly due to freshman Cooper Flagg, who is projected to be the top pick in the 2025 NBA Draft. His star power is expected to enhance viewership, as seen with the record-breaking ratings for last year's women's championship game, which outdrew the men's final for the first time. Flagg's recent ankle injury raised concerns among fans, but reports suggest he could be ready for Duke's first-round game. The changing landscape of college athletics, particularly after the introduction of NIL deals, has allowed Flagg to secure lucrative endorsements, which may influence his decision to stay in college longer. This season, his presence is magnified by Duke's potential deep run in the tournament, highlighting the importance of star players in driving viewership. As March Madness approaches, all eyes are on how Flagg will perform under pressure, embodying the excitement of the tournament.