Boeing Maintains Low Profile at Farnborough Air Show

Boeing has secured a substantial deal with Korean Air for 20 777-9 wide-body jets and 20 787-10 Dreamliners, valued at over $15 billion, despite ongoing challenges in the aviation sector. At the Farnborough International Air Show, Boeing is notably absent from aerial displays due to a focus on addressing U.S. regulatory concerns and ensuring predictable deliveries, particularly of the troubled 737 Max jets. Chief Operating Officer Stephanie Pope emphasized the company's commitment to transforming production processes while navigating safety issues that have resurfaced following an incident involving the 737 Max earlier this year. In contrast, Airbus is set to showcase its latest passenger jet with daily flight demonstrations at the event, highlighting its competitive position. The Farnborough expo is expected to attract around 80,000 visitors and 1,500 exhibitors, providing a platform for aerospace advancements and order announcements. Boeing’s reduced presence reflects the company's struggle to regain public confidence amidst manufacturing and safety crises.