Percy Pig Candy Launches at Target Amid Tariff Concerns

Marks and Spencer has introduced its popular Percy Pig gummy candy to Target stores across the United States, generating excitement among American consumers who have long awaited its arrival. Priced at $3.99 per bag, the candy features a mix of fruity flavors and has a devoted following, including celebrities like Olivia Rodrigo and Adele. However, the launch faces potential challenges due to new tariffs imposed by former President Donald Trump, which could inflate import prices and impact the candy's availability. Despite these concerns, M&S remains committed to its U.S. expansion plans, with its chairman expressing enthusiasm for introducing Percy Pig to a new audience. Analysts warn that ongoing trade tensions could have broader economic implications, particularly for U.S. consumers and producers. The candy's debut is seen as a significant milestone, with M&S emphasizing its cultural importance as a beloved British icon.