Valentine's Day Trends: Personal and Luxurious Touches

Valentine's Day is celebrated with a variety of gift options ranging from tech peripherals to luxurious gift boxes. Companies like Razer and SteelSeries offer gaming accessories at discounted prices for couples, while BloomingBox provides elegant floral arrangements and premium hampers in collaboration with high-end brands. A survey by Paired highlights millennials' preference for a cozy night in and handwritten love letters over grand gestures, reflecting a desire for meaningful, intimate celebrations. Traditional gifts like chocolates and flowers remain popular, but this year's offerings also cater to modern tastes with curated boxes filled with luxury items. Amid rising inflation, shoppers are cautious, sticking to budgets and opting for practical gifts. Valentine's Day is evolving with people gifting not only their partners but also friends, family, and pets, emphasizing thoughtful and personalized expressions of love.