Chloe Bailey Named Carter's First S'Auntie Claus

Chloe Bailey has been named the first-ever 'S’Auntie Claus' by children's apparel brand Carter's, aiming to bring a fresh twist to holiday magic. As part of her new role, Bailey is encouraging families to submit their children's letters for a chance to win a $500 gift card, with the sweepstakes running until November 29. She expressed her excitement about becoming an aunt and sharing the joy of the holiday season through a child's perspective. Bailey has selected her favorite gift items from Carter's extensive range, which includes brands like OshKosh B’gosh and Little Planet. The campaign highlights the importance of aunts in holiday celebrations and aims to engage family members beyond just parents. Winners of the gift card will be notified on December 3, 2024.