AI Transforming SEO Industry With Broad Job Impact

SEO is undergoing a significant transformation due to the rise of AI-driven search technologies, shifting from traditional keyword-based optimization to a focus on search intelligence and AI integration. Experts like Mayank Sahu emphasize that SEO is not dying but evolving, with AI serving as a powerful tool when combined with human strategy to improve rankings and reduce manual work. However, the integration of AI-generated summaries in search results is disrupting conventional SEO and referral traffic models, threatening traditional publishers and the established SEO business. This new AI-powered search paradigm changes how content is ranked and retrieved, requiring marketers to rethink metrics and strategies, such as tracking AI visibility and entity optimization to demonstrate SEO value. Agencies like SEO Guru Atlanta are adopting AI-driven solutions to help businesses adapt and thrive in this shifting landscape, emphasizing tailored, data-driven approaches for competitive advantage. Overall, while AI reshapes SEO roles and tactics, it also offers new opportunities for growth through innovative strategies that align with AI-era search behaviors.