Abertay University has carved out a niche in gaming and cyber security but faced a 14.4% drop in applicants for 2023, with a focus on supporting disadvantaged students through various financial aid options. Northumbria University has emerged as a strong contender among traditional institutions, boasting a gold rating for student outcomes and significant local employment ties, while offering targeted financial support to underprivileged students. The University of Reading excels in environmental initiatives, significantly reducing carbon emissions and achieving record admissions, alongside providing bursaries for low-income students. Robert Gordon University continues to deliver high graduate employment rates, especially in the oil and gas sector, despite industry challenges, and offers financial support primarily to underrepresented groups. All four universities highlight their commitment to social inclusion and targeted financial assistance to ensure accessibility for diverse student populations.