Meghan Markle Launches Luxury Brand As Ever, Reveals Symbolic Logo

Meghan Markle has rebranded her lifestyle company from American Riviera Orchard to As Ever, unveiling the new logo featuring a palm tree and two hummingbirds, which holds personal significance related to her family. In an Instagram announcement, she wore a $3,200 heart-shaped necklace designed by her friend Kelly McKee Zajfen, with 15% of sales supporting Children's Hospital Los Angeles. The hummingbirds are also meaningful to Prince Harry, who referenced them in his memoir as symbols of spirits. However, the logo has faced controversy for resembling a traditional coat of arms from a village in Mallorca, Spain. Markle's rebranding seems to echo the successful lifestyle branding strategies of her friend Gwyneth Paltrow, from whom she has drawn inspiration in the past. The Duchess's efforts are perceived as a blend of personal sentiment and strategic business branding.