Captain Morgan Launches Sweet Chili Lime Rum Nationwide

Captain Morgan has launched a new flavor, Sweet Chili Lime, which combines sweet and zesty citrus flavors with a subtle chili heat, aiming to create a unique drinking experience termed 'mouth-blowing.' This innovative rum is designed to invigorate traditional rum offerings, appealing to the growing trend of 'swicy' flavors that blend sweet and spicy elements. Anne Nosko, VP of Captain Morgan, emphasized that this flavor balances sweetness with a bold kick, making it suitable for shots or cocktails. The brand is promoting the new offering through a digital campaign featuring actress Amrit Kaur and comedian Devon Walker, who help define the concept of 'mouth-blowing.' With warmer weather approaching, Captain Morgan Sweet Chili Lime is positioned as a refreshing choice for social gatherings. The rum is available nationwide for a suggested price of $15.99 for a 750ml bottle.