Michelob Ultra Features Willem Dafoe, Catherine O'Hara in 2025 Super Bowl Pickleball Ad

The 2025 Super Bowl commercials featured a mix of humor and nostalgia, with standout ads from brands like Michelob Ultra, which showcased actors Willem Dafoe and Catherine O'Hara as pickleball hustlers. Their commercial, titled 'The Ultra Hustle,' included several celebrity cameos, such as Randy Moss and Sabrina Ionescu, and highlighted the competitive spirit of the game. Critics noted a lighter tone overall for the commercials this year, with some nostalgia reflected in the choice of veteran actors. Other brands, like Bud Light and Coors Light, also leveraged celebrity appearances, contributing to the elaborate nature of this year's ad lineup. Despite mixed reviews for some ads, the general sentiment leaned toward enjoyment and entertainment. The $8 million price tag for a 30-second spot underscores the high stakes and visibility these commercials command.