Beyond Snack Raises $8.3 Million in Funding

Beyond Snack, a Kerala-based banana chips brand, has raised $8.3 million in a Series A funding round led by 12 Flags Group. The funds will be utilized for expansion into new territories, product innovation, and enhancing supply chain infrastructure, with an aim to increase its offline distribution to 40,000 outlets by fiscal 2026. The brand, founded in 2020, currently operates in 20,000 retail outlets and has a presence in 12 countries, including the US and Australia. Manas Madhu, the founder, emphasized the importance of this investment in elevating the snacking experience for consumers. Beyond Snack is positioned in a growing market, with approximately 40% of its revenue sourced from quick commerce channels. The startup has previously raised $4 million and aims to build strong relationships with farmers while expanding its product range and market reach.