Burger King Faces Lawsuit Over Whopper Ad Size

A federal judge in Florida has ruled that a class action lawsuit against Burger King, brought by 19 plaintiffs from 13 states, can proceed over allegations that the company exaggerated the size of its Whopper and other menu items in advertisements since 2017. The lawsuit claims the ads depict burgers as about 35% larger and with more than double the meat compared to what is actually served. Judge Roy Altman found it plausible that reasonable consumers could be misled, stating the claims go beyond typical advertising puffery. Burger King argues that the patties are the same as in stores and that photos are styled for marketing. The judge found Burger King's alleged exaggerations more substantial than cases against McDonald's and Wendy's, which were dismissed. The plaintiffs are seeking both financial compensation and modifications to Burger King's advertising practices.