MLS Launches TikTok Stream for Messi's Playoff Debut

In a groundbreaking move for Major League Soccer (MLS), Lionel Messi's first-ever playoff match with Inter Miami will be exclusively streamed on TikTok with a dedicated 'Messi Cam' focusing solely on the star player. The match is set for Friday, October 25, against the winner of the wildcard play-in between Atlanta United and CF Montréal, marking a significant event in MLS history. This innovative livestream will allow fans to engage with Messi's performance in real-time, a first for the platform and the league, showcasing the Argentine's skills to TikTok's vast audience. Messi enters the playoffs after impressive performances, including two recent hat tricks, and is a leading contender for the Landon Donovan MVP award. The livestream will begin five minutes before kickoff, creating a unique viewing experience for fans worldwide. This event highlights Messi's global appeal and the growing intersection of sports and social media engagement.