Gary Lineker, BBC's prominent sports presenter, is under scrutiny for allegedly breaching the corporation's guidelines by wearing clothing from his own menswear line during Euro 2024 coverage. Lineker appeared in a pale green T-shirt and sage jacket, which are part of his Next X Gary Lineker collection, prompting criticism from both BBC staff and viewers. BBC guidelines prohibit on-air talent from wearing clothing they have a financial interest in, leading to public and internal backlash over perceived preferential treatment towards Lineker. The BBC issued a reminder to its talent about the clothing rules, but did not directly address Lineker's actions. This incident comes shortly after Lineker faced suspension for his critical comments on the government's asylum seeker policy, highlighting ongoing tensions between the presenter and the corporation.