LIV Golf replaces Norman, welcomes O'Neil as CEO

Jon Rahm has endorsed the decision to appoint Scott O'Neil as the new CEO of LIV Golf, replacing Greg Norman, citing O'Neil's outsider status as beneficial for improving the league's image and negotiations with the PGA Tour. Rahm noted that there has been significant 'bad blood' between Norman and various governing bodies, which may have hindered potential compromises in the past. O'Neil, who previously led major entertainment and sports organizations, is expected to focus on resolving discussions between LIV's financial backer, Saudi Arabia's Public Investment Fund, and the PGA Tour regarding a potential investment deal. Rahm expressed optimism that O'Neil's leadership could help create a more favorable perception of LIV Golf and facilitate productive negotiations. The league is preparing for its fourth season, with hopes of enhancing its standing in the competitive golf landscape. Rahm will participate in LIV Golf's upcoming season opener in Riyadh.