Meta launches direct messaging on Threads for 350M users

Meta's Threads has officially launched direct messaging (DMs) nearly two years after its 2023 debut, addressing one of the most requested features from users. Initially, DMs are limited to users aged 18 and over who mutually follow each other on Threads or via Instagram, with no group messaging or end-to-end encryption yet, though these features and more customizable inbox controls are planned for future updates. This move reflects Threads' growing independent identity from Instagram, as more than a third of daily users follow mostly different accounts on Threads than on Instagram, indicating unique social circles. Alongside DMs, Threads introduced the 'Threads Highlighter,' a new visual feature that emphasizes trending topics and unique perspectives to promote thoughtful conversations within the app. Meta positions Threads increasingly as a standalone platform and alternative to X, focusing on real-time conversations and news, while continuing to enhance user safety and customization options. Despite early reservations from Meta executives about duplicating messaging features across apps, the company acknowledges Threads’ growth and user demand for integrated private messaging.