The Cincinnati Bengals are prioritizing a contract extension for star wide receiver Ja'Marr Chase, who is entering his fourth NFL season and is eligible for a new deal. Bengals owner Mike Brown has expressed strong intentions to keep Chase long-term, stating the team will 'bend over backwards' to make it happen. Despite Brown's commitment, no specific timeline for the extension has been provided. This comes after the Bengals signed quarterback Joe Burrow to a record-setting contract, dispelling their long-held reputation of being frugal. Chase, who has been instrumental to the Bengals' success, is expected to seek a contract similar to Justin Jefferson’s four-year, $140 million deal with the Minnesota Vikings. Meanwhile, Chase's teammate, Tee Higgins, is also awaiting a new contract but will have to wait until after the season due to being placed on a franchise tag.