Google, Baidu Accelerate AI Competition US, China

Artificial intelligence (AI) is significantly transforming marketing and business strategies by enabling personalized advertising and predicting consumer behavior, as seen in companies like Kenya's Safaricom. However, this advancement raises critical privacy and ethical concerns regarding the extensive data collection involved. In the SEO landscape, AI influences traffic growth by demanding higher technical, on-page, and off-page optimization standards, with particular emphasis on site speed and structured data to meet modern search engine expectations. Globally, AI also fuels a strategic rivalry between the U.S. and China, exemplified by Google and Baidu's competition in AI research and deployment, with both companies advancing large language models and AI-driven technologies. Meanwhile, AI tools like CapCut's video editor and AI video generator are democratizing content creation, allowing marketers to produce professional-quality advertisements efficiently and cost-effectively. This dual impact of AI highlights both its potential to revolutionize marketing effectiveness and the urgent need to address privacy, ethical, and competitive challenges.