PIA Criticized for Eiffel Tower Ad

Pakistan International Airlines (PIA) has faced severe backlash for an advertisement that depicts a plane flying toward the Eiffel Tower, coinciding with the resumption of its flights to Paris after a four-year ban due to safety concerns. Critics have labeled the ad as 'tone deaf,' drawing comparisons to the 9/11 attacks and questioning how such imagery was approved. Social media users expressed confusion and concern, with some recalling a similar controversial advertisement from 1979 featuring the Twin Towers. The airline's marketing choices have sparked discussions about the lack of sensitivity and awareness regarding historical tragedies. Following a devastating 2020 crash that resulted in significant safety violations, the EU lifted PIA's flying ban, which adds to the scrutiny of their recent marketing blunder. As netizens debate the implications of the ad, many are calling for accountability within the airline's marketing department.