Stephen Curry Seeks Paige Bueckers Curry Brand Deal Amid Rookie WNBA Surge

Paige Bueckers, the 2025 WNBA top overall pick, has made a strong impression in her rookie season with the Dallas Wings, showcasing impressive statistics and leadership despite the team's struggles. Bueckers, known for her on-court performance and unique sneaker choices, revealed that her rumored girlfriend, Azzi Fudd, often selects her game day shoes, a comment that caught the attention of NBA star Stephen Curry. Curry, who has built his own signature shoe brand under Under Armour, hinted at a potential business partnership with Bueckers, suggesting she could join the Curry Brand in the future. This proposed partnership presents a challenge given Bueckers' existing close ties with Nike, which has supported her since college, including a personalized signature sneaker. The move could make Bueckers the first WNBA athlete signed to Curry's brand, which already includes notable NBA players, and would be a strategic expansion for both parties. The sneaker rivalry between Bueckers and fellow star Caitlin Clark, who also has Nike ties, adds an intriguing layer to the evolving dynamics of female basketball endorsements.