UFC 306, held at the Sphere in Las Vegas, achieved a record-breaking live gate of $22 million, surpassing the previous record of $17.7 million set by Conor McGregor at UFC 205. The event featured significant title changes, with Merab Dvalishvili taking the bantamweight title from Sean O'Malley and Valentina Shevchenko reclaiming the women's flyweight title from Alexa Grasso. UFC President Dana White acknowledged the substantial investment of over $20 million in event production, which contributed to its success, including record merchandise sales. The Sphere's advanced technology and immersive experience were highlighted as key factors in attracting 16,024 fans. Additionally, Raul Rosas Jr. made history by becoming the youngest fighter to win three consecutive fights in the UFC. The event marked a significant milestone for the UFC, showcasing its evolution into a global sporting phenomenon.