Oura Nears $11B Valuation With $875M Round

Oura is raising about $875 million in a Series E round that would value the company around $10.9 billion, with the round expected to close by the end of September and potentially top $900 million. The company says it will use the proceeds to scale manufacturing, accelerate product development and expand globally, and has also secured $250 million in debt financing from major banks. Oura has sold more than 5.5 million rings to date — roughly 2.5–3 million in the past year — and reports revenues doubled from 2023 to 2024, expecting about $1 billion in sales in 2025 and over $1.5 billion in 2026. The business has broadened beyond sleep tracking through partnerships (Natural Cycles, Strava), acquisitions (Veri, Sparta Science) and a subscription app model; rings retail for roughly £250–£500 with about a £6/month app fee. Management cites rising demand driven by female customers, retail and health-savings-account purchases and international expansion.