Atlanta Nonprofit MOST Sets Guinness Record with 52-Hour Kickball Marathon

Atlanta-based nonprofit Men Opposing Sex Trafficking (MOST) has set its third Guinness World Record in under a year by completing a 52-hour nonstop kickball marathon, surpassing the previous 51-hour record held since 2011. The event involved 40 participants, including 13 women and 27 men, who remained on the field continuously with only five-minute breaks every two hours, eating and sleeping on site. MOST's record-breaking events, including earlier ones for the longest softball and basketball games, serve to raise awareness and funds in the fight against human trafficking. CEO and founder Bruce Deel emphasized that capturing public attention through these endurance challenges has helped the organization raise over $800,000 to support survivors and expand efforts such as hiring analysts and an interdiction team to assist in sting operations. MOST focuses on engaging men in the fight against sex trafficking, citing that over 95% of illegal sex buyers are men, and aims to equip everyday people to help eradicate the issue. These record-setting athletic feats highlight the nonprofit's blend of physical endurance and philanthropic mission to combat human trafficking globally.