Netflix Plans Global Merch Launch for KPop Demon Hunters Franchise

Netflix's animated musical film KPop Demon Hunters has become a global phenomenon, setting records as the most viewed Netflix original movie and topping music charts worldwide. To capitalize on this success, Netflix has partnered with toy giants Mattel and Hasbro in an unprecedented collaboration, making them global co-master toy licensees tasked with developing a wide range of merchandise, including dolls, action figures, games, and collectibles, slated for release starting in 2026. Hasbro is launching a special edition of Monopoly Deal themed around the film, while Mattel has begun presales for Huntr/x fashion dolls. The film's popularity extends beyond streaming, with record-breaking viewership, chart-topping soundtracks, and top Halloween costume searches, prompting theatrical sing-along releases and anticipated Halloween weekend screenings. Additionally, the film's co-director Maggie Kang has hinted at a potential sequel, indicating more stories to explore with the characters. This expansion strategy echoes successful Hollywood merchandising models, akin to George Lucas' approach with Star Wars, highlighting the importance of merchandise in building lasting entertainment franchises.