Oakley Opens First High-Tech Retail Store Denver RiNo

Oakley has launched a new flagship retail store in Denver's River North Arts District (RiNo), marking a significant evolution in the brand's retail experience with a high-tech, immersive 'bunker-style' space. The store features one of the largest selections of Oakley apparel and accessories in the U.S., including exclusive limited-edition items and collections across sports performance and lifestyle segments. Key attractions include a Customization Zone for personalized eyewear, a Prizm Wall to showcase lens technology, a Museum Wall reflecting 50 years of Oakley's history, a Catalyst Wall for new product drops, and a rooftop lounge designed for community events. Oakley emphasizes that this store is not only a retail space but also a cultural hub that blends performance with art and community, reinforced by a large-scale mural connecting Oakley's California roots with its new Denver home. Senior Vice President and General Manager Luigi Ocone highlights that this expansion is part of an innovation-led strategy to move beyond products and create meaningful, connected experiences while contributing intentionally to the RiNo community. This new store represents Oakley's commitment to integrating cutting-edge technology with thoughtful design to redefine the consumer journey and deepen engagement with athletes, artists, and creators.