Michael Strahan Launches Direct-to-Consumer Tailoring Lab
Michael Strahan Launches Direct-to-Consumer Tailoring Lab

Michael Strahan Launches Direct-to-Consumer Tailoring Lab

News summary

Michael Strahan is expanding his clothing brand with the launch of the Michael Strahan Design Lab, a direct-to-consumer custom tailoring service that offers made-to-order suits. This new venture, in partnership with Custom Wrkshop, allows customers to personalize their suits using off-the-rack sizing, selecting details like patterns, lapels, and monogramming. The online shop is set to go live, providing two-piece suits for $399, three-piece suits for $499, and sports coats for $299, with delivery within two weeks. Strahan's goal is to make stylish clothing accessible and enhance confidence in men's fashion. The Design Lab also aims to cater to groups such as sports teams and corporate events while focusing on competitive pricing. This initiative marks a decade of Strahan's presence in the fashion industry, which has seen his apparel featured in major retailers like JCPenney and Men's Wearhouse.

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