Ashley Hollis Wins Big Brother 27 by 6-1 Jury Vote After Strategic Gameplay

Ashley Hollis won Big Brother Season 27 by modeling her game after the intelligent yet underestimated characters Elle Woods from Legally Blonde and Hilary Banks from Fresh Prince of Bel-Air, which helped her stay well-liked while keeping a low threat profile. Despite being targeted early in the game and not winning any Head of Household competitions until the final one, Ashley's strategic social game and ability to turn enemies into allies secured her a 6-1 jury vote victory over runner-up Vince Panaro. She surprised many by winning the final HOH and evicting a strong competitor, Morgan, before convincing the jury with a compelling final speech contrasting her gameplay with Vince's. Ashley, a lawyer who concealed her profession during the game, revealed her true occupation at the finale, which shocked her rivals but did not affect her win. Her gameplay was characterized by playing in the middle, maintaining likability, and strategically keeping threats like the popular houseguest Cliffton “Will” Williams at bay. Ashley's victory marked a rare back-to-back win for female contestants in Big Brother history.