Elon Musk's X Expands Lawsuit Against Advertisers

Elon Musk's X Corp. is expanding its lawsuit against advertisers, initially filed in August, which accuses them of conspiring to boycott the platform and depriving it of advertising revenue. The lawsuit currently includes defendants such as the World Federation of Advertisers (WFA), CVS Health, Mars, and Twitch, with plans to add more names in an upcoming amended complaint. X alleges that members of the now-defunct Global Alliance for Responsible Media colluded to withhold billions in ad revenue. The legal action is part of a broader investigation led by Rep. Jim Jordan into potential antitrust violations among advertisers regarding their treatment of conservative platforms. As the advertising landscape faces scrutiny over 'brand safety,' the outcome of this lawsuit could have significant implications for corporate accountability and the future of advertising practices. A draft of the second amended complaint is set to be shared with current defendants by January 20, with a filing planned for January 25.